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Cookie Policy
Avantwerk – Your AI Work Platform
Effective Date: 1 February 2026This Cookie Policy explains how Avantwerk (operated by Bennovate sp. z o.o.) uses cookies and similar tracking technologies when you visit our websites at avantwerk.co.uk, app.avantwerk.com, and our country-specific domains (.pl, .de, .es, .co.uk). This policy should be read alongside our Privacy Policy.
Contents
1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners information about how their site is being used.
1.1 How Cookies Work
When you visit our Platform, our web server sends a cookie to your device. Your browser stores it in a file. The cookie helps us recognise your device when you return, remember your preferences, and understand how you use our Platform.
1.2 Similar Technologies
In addition to cookies, we may use similar technologies including:
- Web Beacons (Pixel Tags): Small transparent images embedded in web pages or emails that track whether content has been viewed
- Local Storage: Data stored in your browser that persists even after you close the browser window
- Session Storage: Similar to local storage but cleared when you close your browser
- Tracking Pixels: Code snippets used by advertising platforms (Meta, TikTok, Google) to track conversions and user behaviour
When we refer to "cookies" in this policy, we include these similar technologies.
2. How We Use Cookies
We use cookies for the following purposes:
Authentication
Keep you signed in and secure while using the Avantwerk Platform
Preferences
Remember your settings, language, timezone, and theme customisations
Analytics
Understand how visitors use our website to improve our services
Marketing
Deliver relevant advertisements and measure campaign effectiveness
Security
Protect against fraud, spam, and unauthorised access
Social Media Integration
Enable connections with Instagram, TikTok, and Google Business Profile
3. Types of Cookies
3.1 By Duration
| Type | Description |
|---|---|
| Session Cookies | Temporary cookies deleted when you close your browser. Used for essential functions like maintaining your login session. |
| Persistent Cookies | Remain on your device for a set period or until manually deleted. Used to remember preferences and recognise returning visitors. |
3.2 By Source
| Type | Description |
|---|---|
| First-Party Cookies | Set by Avantwerk directly through our platform infrastructure. Used for core functionality, preferences, and our own analytics. |
| Third-Party Cookies | Set by external services we use (analytics providers, advertising networks, social media platforms). Subject to those providers' privacy policies. |
3.3 By Purpose
| Category | Purpose | Consent Required |
|---|---|---|
| Essential | Required for the website to function. Includes authentication, security, and load balancing. | No |
| Functional | Enable enhanced functionality and personalisation, such as remembering preferences. | Yes |
| Performance | Help optimise site speed and user experience. | Yes |
| Analytics | Help us understand how visitors interact with our website by collecting anonymous information. | Yes |
| Advertising | Track visitors across websites to display relevant advertisements and measure ad effectiveness. | Yes |
4. Cookies We Use
4.1 Essential Cookies
These cookies are required for the Platform to function and cannot be disabled.
| Cookie Name | Purpose | Duration |
|---|---|---|
| __avw_session | Maintains your authenticated session | Session |
| __avw_csrf | Prevents cross-site request forgery attacks | Session |
| __avw_consent | Stores your cookie consent preferences | 1 year |
| __cf_bm | Cloudflare bot management and security | 30 minutes |
| __Host-session | Platform session management (secure) | Session |
4.2 Functional Cookies
These cookies enable enhanced functionality and personalisation.
| Cookie Name | Purpose | Duration |
|---|---|---|
| __avw_locale | Remembers your language preference | 1 year |
| __avw_theme | Stores your dark/light mode preference | 1 year |
| __avw_tz | Stores your timezone for accurate scheduling | 1 year |
| __avw_sidebar | Remembers sidebar collapse state | 1 year |
4.3 Analytics Cookies
These cookies help us understand how visitors use our website.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _ga_* | Google Analytics 4 | Maintains session state | 2 years |
| _gid | Google Analytics | Distinguishes users for session | 24 hours |
| _hjSessionUser_* | Hotjar | User behaviour analysis | 1 year |
4.4 Advertising Cookies
These cookies track visitors across websites for advertising purposes.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook/Instagram) | Browser identification for advertising | 3 months |
| _fbc | Meta (Facebook/Instagram) | Stores click identifier from ad clicks | 3 months |
| _gcl_au | Google Ads | Conversion tracking and linking | 90 days |
| _gac_* | Google Ads | Campaign and conversion measurement | 90 days |
| _ttp | TikTok | User identification for ad targeting | 1 year |
| ttclid | TikTok | TikTok Click ID for attribution | 7 days |
| _tt_enable_cookie | TikTok | Tracks cookie consent status for TikTok | 1 year |
| li_sugr | Browser identification for B2B ads | 3 months |
5. Third-Party Cookies
We use services from third parties that may set cookies on your device. We have no direct control over these cookies. Please refer to the respective privacy policies:
| Provider | Purpose | Privacy Policy |
|---|---|---|
| Google Analytics | Website analytics and usage statistics | policies.google.com/privacy |
| Google Ads | Advertising and conversion tracking | policies.google.com/privacy |
| Meta (Facebook/Instagram) | Social media integration and advertising | facebook.com/privacy/policy |
| TikTok | Social media advertising and tracking | tiktok.com/legal |
| B2B advertising and insights | linkedin.com/legal/privacy-policy | |
| Stripe | Payment processing and fraud prevention | stripe.com/privacy |
| Hotjar | User experience analysis and heatmaps | hotjar.com/privacy |
| Cloudflare | Security, CDN, and bot protection | cloudflare.com/privacypolicy |
7. Managing Cookies
7.1 Cookie Preferences Centre
You can manage your cookie preferences at any time by clicking "Cookie Settings" in the footer of any page on our website. Our cookie consent banner allows you to:
- Accept all cookies
- Reject non-essential cookies (essential cookies only)
- Customise your preferences by category
7.2 Browser Settings
You can also control cookies through your browser:
- Chrome: Settings → Privacy and Security → Cookies and other site data
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Cookies and site permissions → Cookies and site data
7.3 Opt-Out Links
- Google Analytics: tools.google.com/dlpage/gaoptout
- Google Ads: adssettings.google.com
- Meta (Facebook/Instagram): facebook.com/ads/preferences
- TikTok: Manage via TikTok app settings or tiktok.com/privacy/ads-and-your-data
- EU Industry Opt-Out: youronlinechoices.eu
7.4 Impact of Disabling Cookies
Please Note: Disabling certain cookies may affect Platform functionality. Essential cookies cannot be disabled as they are required for the website to function. If you disable all cookies, you may not be able to log in or use certain features.
8. Your Consent
8.1 How We Obtain Consent
When you first visit our website, we display a cookie consent banner allowing you to:
- Accept All: Consent to all cookie categories
- Reject All: Only essential cookies will be set
- Customise: Choose which categories to enable or disable
8.2 Withdrawing Consent
You can withdraw or change your consent at any time by:
- Clicking "Cookie Settings" in the website footer
- Clearing cookies in your browser settings
- Contacting us at [email protected]
8.3 Legal Basis
- Essential Cookies: Legitimate interest (required for website operation)
- Other Cookies: Your explicit consent (GDPR Art. 6(1)(a))
9. Changes to This Policy
We may update this Cookie Policy from time to time. When we make changes:
- We will update the "Effective Date" at the top of this policy
- For material changes, we will notify you via website notice or email
- We may request fresh consent if required by law
10. Contact Us
If you have questions about this Cookie Policy, please contact us:
Company: Bennovate sp. z o.o. (operating as Avantwerk)
Address: ul. Christiana Andersena 25, 94-118 Łódź, Poland
KRS: 0000597272
Email: [email protected]
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6. Social Media Integrations
The Avantwerk Platform integrates with various social media and business platforms. When you connect these services, additional cookies may be set:
6.1 Instagram Integration
When you connect your Instagram account to Avantwerk for social media management, the Meta Pixel may track interactions between your website and Instagram. Cookies used include _fbp and _fbc (shared with Facebook as part of Meta's unified tracking system).
6.2 TikTok Integration
If you use TikTok advertising features, the TikTok Pixel sets cookies to track conversions and build audiences. The primary cookie (_ttp) is a first-party cookie used to recognise users who have seen your TikTok ads. The ttclid cookie tracks click attribution from TikTok ads.
6.3 Google Business Profile (GMB) Integration
When you manage your Google Business Profile through Avantwerk, we use Google's APIs to sync your business information. While GMB itself does not set cookies directly on your customer's devices, the integration may utilise Google Analytics cookies (_ga, _gid) and Google Ads cookies (_gcl_au, _gac_*) when tracking visitors who arrive from your Google Business listing.
Note: Social media platform cookies are subject to the respective platform's privacy policies. We recommend reviewing these policies for complete information about how your data is processed by each platform.